1, Ads are found almost everywhere, they are broadcast on TV and over the radio, posted on the Internet and printed in newspapers. Advertising is a highly developed industry. Pelple react to advertisements in different ways. Some people find ads useful and entertaining; Defenders say that ads help us make informed choices as consumers by introducing good quality products.
2, The basic principle of advertising is fairly simple.By introducing a brand name to potential customers,and by associating the product Customers see so many ads every day that advertisers must work hard to get their message across. with the customers' needs, companies are able to influence the choices customers make.
3, For that reason, companies spend large amounts of money employing advertisers.The best chance to reach customers is to apeal to their emotion. Thus, instead of selling them the product, the ads sometimes seem to be selling them what money cannot buy such as, love, happiness and success.
4, Ads help companies and customers in a variety of ways. It had been proved again and again that the advertising increases products sales. Therefore, advertising, instead of making a product more expensive, often makes it cheaper.
5, Advertisements also help consumers choose among all the avaibable products. There are many things we need to consider before we buy an expensive product, such as a car or a computer, and ads can help us make the right decision.
6, The most important function of advertising is to introduce new products. True ads provide goods' information that helps customers to decide whether they want or need the product. By explaining the features, functions and costs of a product or service,ads also allow customers to compare prices and quality before they buy it.
7, Not all ads are used to promote a product or to increase a company's profits. Many governments use ad to make people aware of social probelms and government policies.
8, There are some ads that are not helpful. These "bad ads" use illegal ways to mislead consumers. It is not always easy to spot a bad ad.
9, Some ads hide important information by using small print or colours. Other ads mislead us by showing pictures that are only partly true or have been changed to look better.
10, Good advertisements make companies to introduce new products. But for customers, we should be more careful on it because some companies try to mislead us. If we cannot distinguish between fiction and facts, we will become easy targets. If we learn to analyse ads, we may be able to protect ourselves from false advertisements and make good choices.
I agree, we should be careful about that. We should ask people also if we want to buy new thing because they may know something about it. Some advetisments are bad for childern because sometimes it advertise about smoking or beers,and sometimes it is good because we get some informations. For example, cars advertising, computers..etc. Advertisment are waste a lot of money each year, and that is bad. Because there are some poor people who need money in this world.
ReplyDeleteI really agree about your opinion. Especially your picture. I think advertisements is very important. It is important for radio company, because the radio company can get money from advertisements. Also, it very important for many goods. Many brands become famous it because advertisements. However, there are also so many bad advertisements. It is not very helpful.
ReplyDeleteI agree with your opinion. Advertisement is useful and important to operate company and also people can choose product through it. However, some exaggerated advertisement bring about confusing people's dicision. When I bought a cosmetic goods, I choose it from a advertisement but it is harmful for my skin. Also I got trouble more and more. It was terrible for me. Advertisement is necessary to live but it have to be honest and meke trust.
ReplyDeleteI agree your opinion,but I dont know why you put this picture here.Are there something caused by Li Yuchun?
ReplyDeleteActually,companies want to introduce their products well through their advertisements.In fact,it caused some side effects.The advertisements would make customers feel confused by the unreal information.And some
of them are cheating.
So I think we should have some laws to make it perfect.is it?I hope to see it someday!
Yes, I agree with you opinion.At present, we can see different kinds of advertisement in everywhere.whatever advertisement styles. that are include medicine, clothes, cars, to name but a few. although there a a lots of advertisement, we should be careful, some ads involve cheat customers, the quality of the products are not good, but the ads express the products excellent, so that people drived by ads to buy that product. some ads include the advantages of the product, people buy the product will not be regret. in conclusion, when we want to buy something which we got information from ads, we should know the essence of the ads.
ReplyDeleteYes, I agree with your opinion. Advertisement is really important for people to know product. also, it influenced people's mind of which product that they will choice. The money that the producers used sometimes are much more than the products itself.For our customers, sometimes we shouldn't buy things just by depend on their ads, because ads are always not that good like they showed.
ReplyDeleteyes, I agree with your point. Mostly the people will not care about the advertisement's effect to some of the children.They only care about sale the products.Also some of the advertisments are only for adult.Govertment should control it. Also i like your poster.
ReplyDeleteI agree with you. I think advertisements always are not true. Companies try to hock people. So they show them a nice life with this products.Then people believe that and buy it. most of the advertisements are fake. The companies really are doing well to sell their products. So people should be very careful when they buy things. Do not follow the advertisements.
ReplyDeleteI disagree. In the past, advertising and commercials showed to people what were features for a product. However, nowadays almost all advertising and commercials lie for people. It show for people a difficult problem and they can fix it with easy way just by using a product, and this is totally wrong. Moreover, they use perfect people in a advertising or a commercials to show people when they just use this product, they will become like these perfect people.
ReplyDeleteYes, I agree with you. With the development of society, more and more people just focus on money especially for businessmen. The money leads them to change their human beings. The purpose of advertisements is great and a kind of new fashion. However, many people have been misled by the advertisers especially in the developing countries. Their governments haven’t made a law for advertisements to limit advertisers’ behaviors. Thereby, we have to pay more attention for the products of advertisements.
ReplyDeleteI agree with you. In the advanced society, more and more people prefer to trust the advertisements. But nowdays, there are too many thing about advertisments are not ture. For example, in China, many advertisments were not been limited, even included some medicines which are counterfeit drugs. That's a problem. So, we should promote limit some advertisments to protect the consumers.
ReplyDeleteYes, i agree with you. The advertisting is really important in our life. Each time, when we want to buy a product, how can we know which brand is good or not. That all from advertisting. Actually that is a part of our life. On the other hand, the advertisting also can encourage us, maybe in study or our life. But for another way, sometimes advertisting always make people mass their mind. Because the producter always get more money from customer, so they need to make advertisting more exaggerate, especially in medicine product. I think the government should limit the range of advertisting, that will be better for our life and society.
ReplyDelete1, Ads are found almost everywhere, AND they are broadcast on TV, * over the radio, posted on the Internet and printed in newspapers. Advertising is a highly developed industry. PEOPLE react to advertisements in different ways. Some people find ads useful and entertaining; Defenders say that ads help us make informed choices as consumers by introducing good quality OF products.
ReplyDelete2, The basic principle of advertising is fairly simple. By introducing a brand name to potential customers, and * associating the product WITH THE BRAND, C(SMALL)ustomers see so many ads every day that advertisers must work hard to get their message across. With the customers' needs, companies are able to influence the choices customers make.
3, For that reason, companies spend large amounts of money employing advertisers.The best chance to reach customers is to APPEAL to their emotion. Thus, instead of selling them the product, the ads sometimes seem to be selling them what money cannot buy, such as love, happiness and success.
4, Ads help companies and customers in a variety of ways. It HAS been proved again and again that the advertising increases products sales. Therefore, advertising, instead of making a product more expensive, often makes it(?) cheaper.
5, Advertisements also help consumers choose among all the AVAILABLE products. There are many things we need to consider before we buy an expensive product, such as a car or a computer, and ads can help us make the right decision.
6, The most important function of advertising is to introduce new products. True ads provide goods' information that helps customers to decide whether they want or need the product. By explaining the features, functions and costs of a product or service, ads also allow customers to compare prices and quality before they buy it.
7, Not all ads are used to promote a PURCHASE or to increase a company's profits. Many governments use adS to make people aware of social PROBLEMS and government policies.
8, There are some ads that are not helpful. These "bad ads" use illegal ways to mislead consumers. It is not always easy to spot a bad ad.
9, Some ads hide important information by using small print or FAINT colours. Other ads mislead us by showing pictures that are only partly true or have been changed to look better.
10, Good advertisements LET companies * introduce new products. But AS customers, we should be more careful ABOUT it because some companies try to mislead us. If we cannot distinguish between fiction and facts, we will become easy targets. If we learn to analyse ads, we may be able to protect ourselves from false advertisements and make good choices.
First of all, I am not sure how the picture relates to this topic. It does not seem to be a problem of language as even Jerry got confused. You should have explained it in your blog as not everyone can read Chinese (again, that is not the main reason of confusion, though).
It is a difficult task to attract customers in 15 seconds. Of course, they can't talk about the product in detail in such a short period of time. So what they do is make the product as attractive and impressive as possible. For that, they use some creative ways to present them, often inducing wrong images of it.
For example, if you watch a commercial of a car, you will never see any explanation of functions of the car. You see all people (mostly family?) smiling happily and the car runs somewhere along the coastline. That's it. What can you get out of this commercial? The picture and the happy image of the car. This can't be helped, but not so much informative either.
However, ads are often so powerful. Although its effectiveness is still dubious, it has been illegal to use a subliminal stimuli in ads. So we still do not know how ads can affect people. Anyhow, we must be careful not to be cheated by them.