
1, Ads are found almost everywhere, they are broadcast on TV and over the radio, posted on the Internet and printed in newspapers. Advertising is a highly developed industry. Pelple react to advertisements in different ways. Some people find ads useful and entertaining; Defenders say that ads help us make informed choices as consumers by introducing good quality products.
2, The basic principle of advertising is fairly simple.By introducing a brand name to potential customers,and by associating the product Customers see so many ads every day that advertisers must work hard to get their message across. with the customers' needs, companies are able to influence the choices customers make.
3, For that reason, companies spend large amounts of money employing advertisers.The best chance to reach customers is to apeal to their emotion. Thus, instead of selling them the product, the ads sometimes seem to be selling them what money cannot buy such as, love, happiness and success.
4, Ads help companies and customers in a variety of ways. It had been proved again and again that the advertising increases products sales. Therefore, advertising, instead of making a product more expensive, often makes it cheaper.
5, Advertisements also help consumers choose among all the avaibable products. There are many things we need to consider before we buy an expensive product, such as a car or a computer, and ads can help us make the right decision.
6, The most important function of advertising is to introduce new products. True ads provide goods' information that helps customers to decide whether they want or need the product. By explaining the features, functions and costs of a product or service,ads also allow customers to compare prices and quality before they buy it.
7, Not all ads are used to promote a product or to increase a company's profits. Many governments use ad to make people aware of social probelms and government policies.
8, There are some ads that are not helpful. These "bad ads" use illegal ways to mislead consumers. It is not always easy to spot a bad ad.
9, Some ads hide important information by using small print or colours. Other ads mislead us by showing pictures that are only partly true or have been changed to look better.
10, Good advertisements make companies to introduce new products. But for customers, we should be more careful on it because some companies try to mislead us. If we cannot distinguish between fiction and facts, we will become easy targets. If we learn to analyse ads, we may be able to protect ourselves from false advertisements and make good choices.
